After months of playing Modern Warfare 2 gamers became bored with the same old maps. We created a new term defining this listless condition, and then announced a cure: new downloadable maps.
WEBSITE
Within 24 hours of launching Mapathy.com the new term appeared on Twitter, Facebook and in a competing game's PR campaign. The video has received more than 700,000 views.
IN-GAME BULLETINS
Placed at the no-longer-so secret areas in multiplayer levels alerts gamers of the cure.
WEB BANNERS
URBAN DICTIONARY
WEBSITE
Within 24 hours of launching Mapathy.com the new term appeared on Twitter, Facebook and in a competing game's PR campaign. The video has received more than 700,000 views.
IN-GAME BULLETINS
Placed at the no-longer-so secret areas in multiplayer levels alerts gamers of the cure.
WEB BANNERS
URBAN DICTIONARY